It was held at a big executive producer's beautiful house ---erm, i mean, palace, in the Hollywood Hills overlooking the city. There was a fountain in the circular stone driveway. There were big lofty ceilings. There was a candle-lit pool. A spectular view of the city. A massive food spread and bar. And catering people passing out...cold, dried, thin-crust pizza???
That was a little weird.
While a talk by a guy from Wired doesn't sound particularly interesting, it actually really was. He talked about how the internet and new distribution formats are changing the way media is distributed. He showed us how this internet series, called the Codex,
was created by four 17-year-olds (below) with a video camera and a microphone videotaping themselves playing Halo and adding voiceover to create a story. It has been downloaded by 13 million people. At least.
It was just really inspiring because he was basically saying that the old system of using known formulas to generate the "big hits" through a cost-heavy studio distribution system is no longer the only way to be successful. With the internet you can create something totally specific and unique, target it to a very specific audience, and find that niche audience, while making profit on a relatively small number of viewers. It's crazy when you think about how TV shows get cancelled because they have only 3 million or so viewers.
Made me think about a movie like My Date With Drew. Which was so amazingly brilliant. And used the internet to get itself into the hands of the right people. Which then earned it a semi-wide release. Brilliance.
Got to hang out with Bristol a little bit. She works with Ben and Chris Kraft. Awesome girl. Hopefully we will hang out more in the future.
Now I just need to find that brilliant idea.
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